How to Preserve Ad Click IDs with Server-side Tagging and UTM Parameters

Learn how to preserve ad click IDs and UTM parameters using server-side tagging to maintain accurate tracking despite Apple's expanding link tracking protection in iOS 26. Discover the potential impact of Apple's privacy updates on various tracking parameters and implement proactive solutions to safeguard your analytics setup. Master the configuration of Google Ads custom parameters and apply transformations in Server-side Google Tag Manager (SGTM) to ensure click IDs like gclid remain intact. Explore techniques for preserving UTM parameters as a future-proofing measure, complete with step-by-step implementation guidance. Gain practical knowledge through detailed demonstrations covering ad click parameter fundamentals, Google Ads custom parameter setup, SGTM transformation applications, and UTM parameter preservation strategies to maintain tracking accuracy in an evolving privacy landscape.