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Explore Microsoft's open-source NLWeb protocol in this 19-minute conference talk from Microsoft Ignite 2025, presented by Chelsea Carter and Ramanathan Guha. Discover how NLWeb enables communication between people, agents, websites, and applications using natural language to build the agentic web at scale. Learn about the protocol's deployment as a managed service through Microsoft Foundry and understand how it enhances site engagement while making websites discoverable and transactable in the agentic web ecosystem. Watch live demonstrations including Toolbit's content discovery via Claude, Beckn One and Wanderly's AI-facilitated travel bookings, and RSS feed processing capabilities. Gain insights into conversational search functionality, partner integrations, and the future of SEO in generative-first web environments. The session covers the vision for the agentic web, practical implementation examples, and addresses audience questions about optimizing content for AI-driven discovery and interaction.
