How Adobe Advertising Uses Presto for Adhoc Querying, Custom Reporting, and Internal Pipelines

Learn how Adobe Advertising leverages Presto to handle massive data operations in this technical presentation from Adobe's Product Engineering team. Explore the implementation of Presto across three key areas: Data Studio for internal adhoc querying, custom reporting for client campaign insights, and internal data pipelines. Discover how the platform manages 8-10 TB of daily incoming data across seven regions, maintaining approximately 7 PB of total data in Hive tables with a central metastore. Gain insights into how Adobe's digital advertisement platform utilizes Presto to empower data analysts, sales teams, and marketing professionals while supporting hundreds of daily custom reports and data pipelines for derived data generation.