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YouTube

Outsmart the System - How Psychology Hacks Your Money Decisions

Gresham College via YouTube

Overview

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Explore behavioral finance through this comprehensive lecture that reveals how psychological biases influence financial decision-making and learn strategies to overcome these mental traps. Discover why people consistently make poor financial choices despite having access to information, and understand the concept of choice architecture in designing better financial systems. Examine the "Save More Tomorrow" program as a behavioral approach to increasing retirement savings, and analyze how defaults, inertia, and loss aversion shape financial behavior. Investigate common pricing tricks and commitment traps used by financial institutions, while exploring how framing effects, salience, and mental accounting impact money decisions. Learn about building financial slack and emergency planning strategies, and understand how governments employ behavioral nudges in policy design. Analyze the complexity of financial products and hidden taxes that exploit consumer psychology, and examine methods for making stimulus payments more effective. Study cases where behavioral nudges backfire and create unintended consequences, and explore the implementation of nudges in workplace settings while considering the ethical implications of using psychological insights to influence financial behavior.

Syllabus

00:00 // Welcome & Behavioral Finance Overview
02:00 // Why We Make Bad Financial Decisions
05:54 // Choice Architecture: Designing Better Financial Systems
08:38 // Save More Tomorrow: A Behavioral Approach to Saving
14:23 // Defaults, Inertia & Loss Aversion in Finance
19:15 // Pricing Tricks & Commitment Traps
24:39 // Framing, Salience & Mental Accounting
28:48 // Building Financial Slack & Emergency Planning
32:10 // How Governments Use Behavioral Nudges
34:14 // Complexity and Hidden Taxes
45:28 // Making Stimulus Payments Work Better
48:37 // When Behavioral Nudges Backfire
58:04 // Nudges in the Workplace & Ethical Questions
01:00:26 // Final Thoughts on Behavioral Finance

Taught by

Gresham College

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