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Learn how to migrate your existing website tags to Google Tag Manager with this step-by-step tutorial video. Follow a comprehensive migration checklist that helps you identify existing tags, document customizations, add your GTM container, and test everything before publishing. Understand different migration scenarios, whether you're starting fresh or moving from a customized Google Tag setup, and avoid common pitfalls to ensure a smooth transition. This 11-minute video is the fourth lesson in a GTM training series by Loves Data, with timestamps covering the introduction, explanation of Google Tag, types of GTM migrations, detailed migration checklist, and next steps. Additional resources include a GTM glossary, guide, and links to other lessons in the series.
