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MIT Sloan: Lead AI Adoption Across Your Organization — Not Just Pilot It
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Learn how to set up and use Google Tag Manager in this 13-minute beginner-friendly tutorial. Follow step-by-step instructions to create a GTM account, install the container on your website, manage tags, triggers, and variables, and implement Google Analytics tracking using the Google Tag. Discover the benefits of centralizing your tracking codes and simplify website analytics without needing to edit code directly. The video covers essential concepts including tag types, trigger conditions, variable usage, container creation, installation methods, and Google Analytics implementation. Access additional resources for specific platforms like Shopify, WooCommerce, Squarespace, and Thinkific, plus links to comprehensive courses for further learning.
Syllabus
00:00 Introduction
00:58 Benefits of Google Tag Manager
02:03 Tags
02:39 Triggers
03:13 Variables
03:57 Create an account and container
05:01 Installing Google Tag Manager
08:25 Adding Google Analytics
12:21 Next steps
Taught by
Loves Data