Overview
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Learn how to set up and use Google Tag Manager in this beginner-friendly 13-minute tutorial video. Discover the benefits of GTM, understand key concepts like tags, triggers, and variables, and follow a step-by-step process to create an account, install the container on your website, and implement Google Analytics tracking using the Google Tag. The video covers everything from basic setup to practical implementation, making website tracking simpler and more efficient. Additional resources are provided for specific platforms like Shopify, WooCommerce, Squarespace, and Thinkific, along with links to more advanced learning materials and a complete GTM tutorial series.
Syllabus
00:00 Introduction
00:58 Benefits of Google Tag Manager
02:03 Tags
02:39 Triggers
03:13 Variables
03:57 Create an account and container
05:01 Installing Google Tag Manager
08:21 Adding Google Analytics
12:06 Next steps
Taught by
Loves Data