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Learn the fundamentals of event-based analytics and discover how it differs from traditional data analytics approaches in this 45-minute webinar. Explore the key distinctions between event-based analytics platforms like Google Analytics, Amplitude, and Mixpanel versus conventional data analysis methods. Examine a real-world infrastructure example using Amplitude to gather events from websites, CRM systems, and client applications. Discover practical examples of dashboards, queries, and reports that can be created with event-based analytics tools and understand how they complement traditional data analytics workflows. Master the process of synchronizing user segments to marketing automation platforms and maintaining effective feedback loops. Gain insights from veteran product consultant Avi Lior, who specializes in data analysis and marketing for global Fintech and Gaming B2C companies, as he shares practical knowledge about finding the right technological and operational solutions for different business requirements.
