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Explore the fascinating world of attention in this 18-minute TED Talk by cognitive neuroscientist Amishi Jha. Delve into the brain's process of deciding what's important amidst constant information streams. Discover how external stressors and internal distractions like mind-wandering can diminish attention's power. Learn simple yet effective techniques to boost your focus and concentration. Gain valuable insights on the importance of paying attention to your own attention, and how this awareness can improve your cognitive abilities and overall well-being.