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Explore how the First Movers Coalition creates market demand for low-emissions technologies in hard-to-abate industrial sectors through this 38-minute World Economic Forum podcast episode. Learn about the critical role of market demand in scaling emerging clean technologies and discover how major corporations are investing in decarbonization solutions for heavy industry. Hear directly from coalition leaders and industry experts including Noam Boussidan (Programme Head, First Movers Coalition), Julia Fidler (Head of Materials and Fuels Decarbonisation at Microsoft), and Joe Hicken (Senior Vice President at Sublime Systems) as they discuss real-world applications, including a case study of low-emissions cement procurement. Understand the strategic approach to creating buyer-seller relationships that accelerate the deployment of sustainable technologies in traditionally carbon-intensive industries, and gain insights into how public-private cooperation is driving the transition toward industrial decarbonization.
