Google, IBM & Meta Certificates — All 10,000+ Courses at 40% Off
One annual plan covers every course and certificate on Coursera. 40% off for a limited time.
Get Full Access
Demystify the complex world of marketing technology in this 55-minute webinar that breaks down essential MarTech tools and terminology into digestible, actionable insights. Navigate through the overwhelming landscape of marketing technology by learning what key acronyms like CDP, DMP, CRM, DSP, and ABM actually mean and how they drive marketing success in real business scenarios. Explore practical use cases that demonstrate how companies leverage campaign automation platforms, customer data platforms, and other MarTech solutions to boost customer engagement and ROI. Gain integration strategies for seamlessly incorporating new MarTech tools into existing workflows without overwhelming your team, while developing skills to evaluate which technologies are worth investing in for long-term success. Master the fundamentals of marketing technology stack management and learn to keep pace with the rapidly evolving MarTech landscape through practical frameworks and future-proofing strategies.
