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YouTube

What is MarTech? An Exploration of Tools and Impact

Oxford College of Marketing via YouTube

Overview

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Explore the transformative world of Marketing Technology (MarTech) in this comprehensive 58-minute webinar that demystifies the essential tools, platforms, and processes powering modern digital marketing strategies. Discover how MarTech integrates data, creativity, and automation to drive business growth through customer relationship management (CRM) systems, marketing automation, predictive analytics, and personalization engines. Learn how successful organizations leverage these technologies to reach customers with precision and scale in today's hyper-connected marketplace. Examine real-world case studies demonstrating how companies of all sizes have utilized MarTech solutions to boost lead generation, increase conversions, and enhance customer retention rates. Gain practical insights into the strategic implementation of marketing technologies that seamlessly combine data-driven decision making with creative marketing approaches for both immediate results and sustainable long-term growth.

Syllabus

What is MarTech? An Exploration of Tools & Impact

Taught by

Oxford College of Marketing

Reviews

5.0 rating, based on 2 Class Central reviews

Start your review of What is MarTech? An Exploration of Tools and Impact

  • João Manuel Da Paixão Buila
    Mim escrevi nesse e Foi incrível, abrir muitas ferramentas para usar em 2026 nos meus negócios e dos meus parceiros , espero que tenha mais curso com esse de Martech. 💯🤝☑️
  • Profile image for Shameena S
    Shameena S

    The class was excellent and easy to understand! Highly recommended for grasping the topics. A great learning experience. 😊

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