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Explore a case study from the ACM CHI Conference on Human Factors in Computing Systems detailing Uber's innovative approach to user research during a major app redesign. Discover how a team of researchers deployed across seven cities for a three-week sprint, utilizing high-touch ethnographic methods to gather driver feedback. Learn about the unexpected viral success of their internal social media strategy for sharing raw research data, which led to high engagement and impact. Gain insights into the pros, cons, and overall impact of this unique research approach, and understand how creating space for stakeholders to engage with field evidence contributed to the project's success. Examine the lessons learned from this experience and its implications for future user research methodologies in large-scale product development.
