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Explore the neuroscientific foundations of effective communication and influence in this 50-minute conference talk by business psychologist Charlotte de Jong Schouwenburg. Discover why technical expertise alone isn't enough to drive change and innovation in software development teams. Learn about the three "Brain Languages" – rational, emotional, and survival states – and understand how recognizing and adapting to these different cognitive modes can dramatically improve your ability to influence colleagues, stakeholders, and team members. Gain practical insights into why brilliant technical arguments sometimes fail to persuade and master the psychological principles that enable lasting behavioral change in engineering environments. Perfect for senior software developers, architects, and engineering leaders seeking to enhance their leadership effectiveness and drive meaningful organizational transformation through improved communication strategies.
