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Dive into the world of rock journalism with this 22-minute SXSW Live Studio interview featuring founding members of CREEM Magazine, Jaan Uhelszki and Wayne Kramer. Explore the origins and impact of the iconic Detroit-based publication through their experiences in the music scene, as depicted in the documentary "BOY HOWDY! The Story of Creem". Discover the magazine's role in shaping punk rock, music vernacular, and the landscape of music journalism. Learn about the unique office environment, the magazine's approach to covering rock stars, and the significance of female rock journalists like Uhelszki. Gain insights into memorable moments, including "The Fifth Kiss" and the contributions of legendary critic Lester Bangs. Uncover the story behind CREEM's irreverent style and its lasting influence on the music industry.