This 16-minute conference talk by Kunjan Sobhani, Senior Technology Analyst at Bloomberg Intelligence, explores how generative AI is poised to drive the cybersecurity market to $338 billion by 2033. Learn about enterprise trends in increasing cybersecurity spending for cloud workloads, monitoring software, and data-loss prevention as organizations deploy more chatbots, AI agents, and LLM-based applications. Discover how technologies like DeepSeek are contributing to this growth, and understand the projected 14% annual increase in recurring revenue to $233 billion. Presented at the RSA Conference, this analysis provides valuable insights into the intersection of AI advancement and cybersecurity market expansion.