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In this 36-minute talk, follow UX designer and entrepreneur Sergei Golubev as he shares his journey of bootstrapping a startup from scratch. Learn about the comprehensive process beyond just UX design, covering business research, competitor analysis, hiring strategies, and the importance of a content-first approach. Discover practical insights on user research, UI mockups, branding decisions, website design, and social network development. Explore the critical phases of usability testing, analytics implementation, press releases, promotion strategies, and advertising campaigns. Gain valuable knowledge about legal considerations and pitching to investors, including Y Combinator. The presentation emphasizes that successful projects require seeing the bigger picture beyond UX design—involving marketing, sales, and customer support—while acknowledging that failure is part of the journey and persistence is key to eventual success.
