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Explore the magical dimension of audio and its profound impact on our inner world in this 17-minute TEDx talk by Peter Philippe Weiss, a sound designer, sound artist, and lecturer. Discover how audio, beyond just music, uniquely affects each individual and serves as a powerful design tool for the future. Learn about surprising perspectives on audio's role in design, branding, and art, and understand how it ignites transformation and imagination within us. Gain insights into various audio projects, including locomotive sounds, soundlogos, 3D spatial audio, and transformative audio collages, as Weiss demonstrates the potential of sound to shape our internal experiences and perceptions.