What you'll learn:
- How YouTube works as a platform, including algorithm, monetization, and growth fundamentals
- How to build a profit & loss projection for your YouTube channel
- How to define a target audience and build a clear viewer persona
- How to plan a YouTube channel, branding, and content strategy from scratch
- How to research video ideas using YouTube and AI tools
- How to create content using AI tools for video, scripts, voiceovers, and thumbnails
- How to outsource editing, voiceovers, music, thumbnails, and stock footage
- How to build a hybrid system using AI and outsourcing together efficiently
- How to set up and manage a YouTube channel using YouTube Studio tools
- How to calculate costs, earnings, RPM, and break-even for a YouTube business
This course is designed to show you how to build and run a YouTube channel as a business using a combination of AI tools, outsourcing, and optional self-production. It gives you a structured, step-by-step system that takes you from complete beginner setup through to planning, understanding how YouTube works, Outsourcing YouTube creation tasks, and understanding the potential financial side of having a YouTube channel as a business (plus create your own projection sheet to understand potential costs to creating and channel, just like any business would).
What You’ll Learn
We start by building a strong foundation around how YouTube works so you understand the platform before trying to grow on it. You’ll learn:
How YouTube functions as both an entertainment platform and an ad-driven business
How the YouTube algorithm distributes content (watch time, CTR, impressions, etc.)
How monetization works and when you can realistically start earning
Common growth practices and long-term channel sustainability principles
Planning Your Channel (Before You Create Content)
Before you start producing videos, we focus on building a clear strategy so your channel has direction from day one. You’ll learn how to:
Choose a niche based on your interests, goals, and market opportunity
Define a target audience and build a clear viewer persona
Research your niche using both YouTube and AI tools
Develop your channel branding and identity
Plan your video style and content direction
Structure your first video ideas and content roadmap
Understand when to use AI vs manual research for decision-making
Building Your YouTube System (AI & Outsourcing)
This section focuses on execution—how your content is actually created and delivered using modern workflows. You’ll learn how to:
Outsourcing Workflow:
Find and work with video editors
Hire voiceover artists and communicate scripts effectively
Source or create music (free, paid, and AI-generated options)
Use stock footage safely and effectively
Understand YouTube’s Fair Use policy (and when to avoid it)
Work with thumbnail designers cost-effectively
AI Content Creation Workflow:
Generate full videos using AI tools
Create AI voiceovers from scripts
Write structured video scripts using AI
Conduct research using AI (with fact-checking awareness)
Design thumbnails using AI tools
Understand how to outsource AI-based workflows for speed and scale
You’ll also learn how to combine outsourcing and AI into a hybrid system depending on your budget, time, and goals.
YouTube Business & Financial Planning
We then bring everything together into a real business model. You’ll learn how to:
Build a full YouTube profit and loss projection sheet
Estimate costs for outsourcing, tools, and AI systems
Understand potential earnings after monetization
Break down RPM, views, and revenue targets
Calculate what you need to break even and become profitable
YouTube Studio & Channel Management
Once your channel is active, we go deeper into YouTube Studio so you understand how to manage and grow your content effectively. You’ll learn:
How to navigate the YouTube Studio dashboard
How to analyse content performance and video data
How YouTube analytics look and what to focus on
Community engagement and comment management
Subtitles, translations, and accessibility features
Content detection and copyright tracking tools
Monetization (Earn tab) and revenue overview once approved
Channel customization and homepage structure
YouTube Audio Library and Music Beta options
Key settings for uploads, automation, and channel control
How YouTube promotions and paid ads work (including pros and cons)
Full Channel Setup (From Scratch)
We also walk through setting up a YouTube channel from the beginning, including:
Choosing between personal or brand channel setup
Creating your YouTube channel from a Google account
Overview of YouTube Studio and its core functions
Designing channel art and profile branding
Writing an optimized channel description using AI
Structuring your homepage and channel layout (including trailers and playlists)
Preparing your channel for monetization and the Partner Program
By the End of This Course
By the end of this course, you will have:
A complete understanding of how YouTube works as a platform and business
A fully planned channel with niche, audience, branding, and content strategy
A working system for content creation using AI, outsourcing, or both
A financial understanding of potential costs, earnings, and scaling potential
Practical knowledge of YouTube Studio, analytics, and channel management
A fully set-up and optimized YouTube channel ready to go
Most importantly, you’ll understand how to adapt everything in this course to your own situation—whether you want to outsource, use AI heavily, or build a hybrid system. The goal is to give you both the structure and flexibility to build a sustainable YouTube business that fits your goals long term.
Included: Site Access & Resources
As part of this course, you’ll also get access to a dedicated learning site created to support your journey. Inside the course, we actively reference and work through these pages so you can apply everything step by step in real time.
This includes:
Structured course pages that align directly with each section of the training
Practical exercises to help you apply what you’re learning
Downloadable resources, templates, and planning tools
Copy-and-use prompts for AI workflows and content creation
Additional YouTube learning pages that go beyond the course content itself
These resources are designed to support both implementation and deeper understanding, giving you a place to revisit key concepts, follow guided workflows, and access extra material as you build your channel.
As a member of this course, you will have full access to these site pages throughout your learning process.
Please note: if you are enrolled in any of our other YouTube courses, you may notice that certain lectures covering shared foundational topics are duplicated within this course. While the core content, subject focus, and teachings of each course are unique, some common topic areas may utilise the same supporting lectures across multiple courses.
