What you'll learn:
- Understand website Search Engine Optimization Basics
- Understand the process used by Search Engines to rank websites
- Be able to audit a site and identify SEO opportunities
- Understand what common SEO cons and scams are and how to avoid them
This search engine optimization course for beginners is a revolutionary new way to learn SEO with no technical skills required. It's the essential knowledge that every blogger, small business owner and SEO student needs. And best of all it's completely free! The aim is to make sure you understand the basics of SEO so you can start doing it yourself or have the knowledge needed to hire the right Online Marketing agency for your needs and understand what they will be doing for you.
Learn:
how to spot and avoid SEO scams and cons
why everyone sees different results in Google and Bing;
how search engines decide who to show in their search results
how to choose words and phrases to target in your SEO work
how to make your website clear to search engine robots
how to optimize individual pages for words and phrases
how to read critical pieces of website code without being a coder
how to link your pages together the SEO way
what vital signals (beyond your content) are important to the search engines
how to increase the authority of your website in the eyes of search engines
how to monitor your SEO progress with freely available tools
SEO vs Online Marketing and how they fit together
