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Udemy

Sales and Digital Marketing Management for Beginners [2025]

via Udemy

Overview

Build a complete sales and marketing plan using branding, pricing, psychology, and copywriting.

What you'll learn:
  • Build a complete sales and digital marketing plan from scratch
  • Find business opportunities using keyword research and niche analysis
  • Analyze competitors and define a clear target customer
  • Apply branding, psychology, and copywriting to influence buyers
  • Price products and services using proven pricing strategies

You want to learn sales, marketing, and branding, but it needs to be simple, practical, and affordable.

If you’re tired of long, expensive courses full of theory—or random videos that never show you how things actually fit together—this course was built for you.

This course teaches the core sales and digital marketing principles that successful online businesses actually use, explained in a short, clear, and beginner-friendly way. There’s no academic jargon, no complex tools, and no unnecessary content.

Instead of just watching videos, you’ll build your own sales and marketing plan as you progress. The course includes a free, pre-filled template that guides you step by step through market research, competitor analysis, branding, customer definition, copywriting, website structure, and pricing.

You’ll learn how to find real business opportunities using keyword research and niche analysis, how to analyze competitors at both business and product level, and how to define a target customer clearly. You’ll also learn how branding, influence principles, and marketing psychology affect buying decisions.

The course then shows you how to write persuasive content using the AIDA copywriting method, design web pages that convert visitors into buyers, and price your offer using proven pricing psychology techniques.

All tools used are free or affordable, and no prior experience is required.

By the end of the course, you won’t just “know about” sales and marketing—you’ll finish with a clear, usable sales and marketing plan you can apply to your own online business, freelance work, or consulting projects.

Syllabus

  • Part 1: Finding Business Opportunities
  • Analyzing Your Competition & Crafting A Competitive Product
  • Understanding and Defining Your Target Customer
  • Crafting a Successful Brand + Setting Your Objectives
  • Creating Content That Converts Curious To Cash
  • Website Design To Drive Maximum Engagement
  • How To Price 101 - Top Strategies + Tricks
  • EXTRA: How To Get Hired As Sales & Marketing Expert/Consultant/Manager

Taught by

Martyn Needham • E-Commerce Manager

Reviews

4.6 rating at Udemy based on 125 ratings

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