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ABOUT THE COURSE:This course aims to train students on conception-development-launching of healthcare engineering products which are critical for India. The students will study healthcare challenges, and understand customer requirements, market need and competition, which will help develop product ideas suitable for the Indian market. The various steps of the healthcare product development process, including specifications, tools for design and analysis, creation of minimum viable product (MVP), prototyping, manufacturing, and functionalization using electronics and robotics will be covered in depth. Healthcare product testing through usability tests, simulated test marketing, beta testing, and clinical testing will be discussed along with presentation of the ethical considerations, regulations, and standards. Product branding, pricing, positioning, sales and distribution, and customer acquisition will be studied with live examples. Key commercialization strategies including development of a robust business plan, fund raising, intellectual property filing, creating barriers to entry, and launching healthcare startups will be presented. The course objectives are in line with the Make in India and Start-up India initiatives by GOI.INTENDED AUDIENCE: Students in UG programs in All Engineering, including Biomedical Engineering, Biotechnology, Biosciences, Biology, Medical and Allied DisciplinesINDUSTRY SUPPORT: Relevant to all Healthcare Startups, and a wide range of companies working in the healthcare space.
