ABOUT THE COURSE:Do you ever wonder why smart people make poor financial decisions? Why investors hold on to losing stocks or avoid saving for retirement even when it’s in their best interest? This course dives into the world of Behavioral Finance, blending psychology with economics to uncover the hidden forces that shape our financial choices.Through real-world examples, interactive lessons, and expert insights, you'll learn how mental shortcuts, biases, and emotions affect investment, spending, and saving behavior. By the end of the course, you’ll be equipped to recognize these patterns and make smarter, more rational financial decisions.Whether you're a student, professional, investor, or simply curious about how people make economic choices, this course will change the way you think about money.INTENDED AUDIENCE:•Undergraduate (UG) and Postgraduate (PG) students in Commerce, Management, and Economics• PhD Scholars pursuing research in Behavioral Economics or Financial Psychology• Working professionals in finance, banking, and investment• Competitive exam aspirants for UGC-NET (Commerce/Management), CFA, and RBI Grade BPREREQUISITES:• Basic knowledge of finance or economics is preferred (not mandatory)• Ideal for students who have completed introductory courses in Microeconomics, Finance, or Psychology• No other specific courses required as a prerequisiteINDUSTRY SUPPORT:• Financial Services & Advisory Firms:Goldman Sachs, ICICI Securities, Kotak Wealth, Morningstar, Groww, Zerodha• FinTech Startups:CRED, ET Money, Paytm Money, Zerodha Varsity (as part of investing behavior training)• Consulting & Research Firms:Deloitte, EY, McKinsey (esp. Behavioral Economics verticals)• Policy Think Tanks & Regulatory Bodies:NITI Aayog, RBI, SEBI (financial inclusion, consumer behavior research)