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Coursera

Strategic Management Essentials

University of Huddersfield via Coursera Specialization

Overview

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Welcome to the Strategic Management Essentials! This comprehensive program is designed to equip you with the essential concepts, tools, and techniques necessary for effective strategic planning and management. Explore topics like business strategy formulation, implementation, and evaluation, and understand how to integrate strategy with organizational culture for sustainable competitive advantage. Dive into advanced strategic frameworks such as Porter's Value Chain, SWOT Analysis, VRIN Model, and explore key areas like stakeholder management, strategic change, and internationalization strategies. This course is tailored for individuals seeking to develop their strategic thinking capabilities to transform business operations and drive organizational success.

Syllabus

  • Course 1: Strategic Management Foundations & Capabilities
  • Course 2: Strategic Transformation & Global Strategy
  • Course 3: Strategic Implementation & Management

Courses

Taught by

Shelley Harrington

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