Strategic Management

via Coursera Specialization

Go to class Write review

Overview

AI, Data Science & Cloud Certificates from Google, IBM & Meta — 40% Off

One plan covers every Professional Certificate on Coursera. 40% off Coursera Plus Annual.

Unlock All Certificates

This Specialization guides learners through the full spectrum of strategic management. The first course lays the foundation by exploring direction, purpose, sustainability, stakeholders, corporate governance, competitive rivalry, and emerging technologies. The second course builds analytical capabilities with industry, customer, resource, capability, and ecosystem assessments to support strategic decisions. The third course applies these insights to organizational strategy, covering business-level, corporate-level, network-level strategies, diversification, internationalization, strategic entrepreneurship, business model innovation, reconfiguration, and strategic renewal. Learners progress logically from understanding core concepts to analyzing markets and resources, culminating in the application of strategies to drive organizational transformation. By the end, participants gain a coherent understanding of strategic management and the ability to evaluate, design, and implement strategic initiatives in complex business environments. This Specialization is based on the book, Strategic Management, by Henk W. Volberda, Rick M. A. Hollen, Joana R. Pereira, Jatinder S. Sidhu, and Kevin Heij.

Syllabus

Course 1: Foundations of Strategic Management and Competitive Analysis
Course 2: Strategic Analysis: Markets, Resources, and Ecosystems
Course 3: Strategic Choices and Organizational Transformation

Courses

0 reviews

View details

This course introduces core strategic management concepts, covering organizational purpose, governance, competitive forces, and emerging technologies. Learners gain practical frameworks to analyze and respond to dynamic business environments. It equips learners with tools to improve decision-making, manage stakeholders, and implement strategies that balance sustainability with economic goals. Real-world case studies highlight effective applications in diverse industries. The course combines theoretical foundations with practical exercises, readings, and video lectures, ensuring learners can connect principles to real organizational challenges. Ideal for business professionals, managers, and students seeking a strong strategic foundation. No prior experience in strategy is required, though familiarity with business concepts is beneficial. This course is part one of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization. This Specialization is based on the book, Strategic Management, by Henk W. Volberda, Rick M. A. Hollen, Joana R. Pereira, Jatinder S. Sidhu, and Kevin Heij. Copyright ©2024 by Sage Publications Limited. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies. Published by Sage Publications Limited, London. Used by arrangement with Sage Publications Limited.
0 reviews

View details

This course develops advanced strategic analysis skills, covering markets, customer insights, organizational capabilities, and business ecosystems. Learners acquire tools to evaluate industry dynamics and build sustainable competitive advantage. It helps learners assess market structures, understand customer segmentation, and evaluate resources, capabilities, and routines. Real-world disruptions, like the COVID-19 pandemic, are examined to illustrate strategic decision-making. The course combines frameworks, case studies, and interactive quizzes, enabling learners to apply strategic concepts directly to practical business challenges. Ideal for business professionals, strategists, and students seeking advanced analysis skills. Some familiarity with business fundamentals is beneficial but not required. This course is part two of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization. This Specialization is based on the book, Strategic Management, by Henk W. Volberda, Rick M. A. Hollen, Joana R. Pereira, Jatinder S. Sidhu, and Kevin Heij. Copyright ©2024 by Sage Publications Limited. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies. Published by Sage Publications Limited, London. Used by arrangement with Sage Publications Limited.
0 reviews

View details

This course explores strategic choices at business, corporate, and network levels, focusing on innovation, renewal, and transformation. Learners develop skills to guide organizations through complex strategic decisions and long-term growth initiatives. It helps learners evaluate diversification, internationalization, alliances, restructuring, and business model innovation. Practical frameworks support decision-making and leadership in dynamic environments. The course blends theory with real-world applications using case studies, readings, and interactive quizzes. Learners gain insights into adapting strategies to evolving markets and organizational challenges. Ideal for business leaders, managers, and students interested in strategy, innovation, and organizational transformation. Prior knowledge of basic business concepts is helpful but not required. This course is part three of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization. This Specialization is based on the book, Strategic Management, by Henk W. Volberda, Rick M. A. Hollen, Joana R. Pereira, Jatinder S. Sidhu, and Kevin Heij. Copyright ©2024 by Sage Publications Limited. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies. Published by Sage Publications Limited, London. Used by arrangement with Sage Publications Limited.