Overview
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This specialization will give you the knowledge, both theoretical and practical, to launch your career in the music business as an artist, manager, agent, and/or producer. You will begin with Music Business Foundations, which provides a broad overview of the music business, including a history of the industry as well as the various roles that exist and how they relate to one another. You will learn how record contracts are structured as well as a basic overview of copyright law. From there, you will complete Copyright Law in the Music Business, which gets to the heart of understanding copyright infringement. You will have the opportunity to unpack high-profile copyright law cases involving world-renowned artists, gaining a better understanding of how to leverage the law to their benefit. Next, you will complete How to Make Money with Your Music Copyrights, which will give you an in-depth breakdown of registering your copyright and collecting money from it. You will hear from professionals and lawyers who work to get artists paid and you will be able to identify ways to make money with your music that you may not have considered in the past. Finally, you will complete Creativity and Entrepreneurship, in which you’ll learn what it takes to be an effective entrepreneur in the music business, learning skills that are essential for thriving in an ever-changing industry.
Syllabus
- Course 1: Music Business Foundations
- Course 2: Copyright Law in the Music Business
- Course 3: How to Make Money with Your Music Copyrights
- Course 4: Creativity And Entrepreneurship
Courses
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This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future. What you'll learn: -- The basic history of the music industry and today's business trends -- How recording agreements are formulated -- The basics of copyright law as it pertains to the music business -- The role of agents, managers, attorneys, and specific business entities
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Creativity & Entrepreneurship will help you tap into your inner creativity and learn how to leverage it for career development or business innovation. Presented by Berklee Institute for Creative Entrepreneurship founder Panos Panay, this course features interviews with world renown entrepreneurs, innovators, songwriters, producers, creative directors, educators, performers, visual artists and chefs as they discuss parallels between the creative and entrepreneurial journeys. The course approaches entrepreneurship as a creative process, a fundamental human instinct that we all possess and can unlock. Creativity & Entrepreneurship applies concepts from the creative and musical creation process, such as observing, prototyping, iterating and embracing failure, as a means of guiding you through the concept of thinking like a startup. You will develop the basic mindset, knowledge, and insights required to pursue an entrepreneurial career, whether as the steward of your own career or as the founder of a new business in any field. Creativity & Entrepreneurship is about the side of entrepreneurship you won’t learn at a business school but, instead, in the music studio. What you'll learn: How to approach your career or startup as if learning a musical instrument Why entrepreneurship, like creativity, is something we all possess How to apply “the musician mindset” as means to collaboration and creative problem solving Why songwriting is a perfect parallel to career and product development Why there’s more to entrepreneurship than business plans and spreadsheets much like there’s more to music than scales and lead sheets
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In this course taught by E. Michael Harrington, you will learn the basis for copyright including what is and is not covered by copyright law. This course will help clarify what rights artists have as creators as well as what the public is free to take from their work. You will also learn what to do if someone copies your work and what to do if you are accused of copying someone else. Finally, the course will discuss how technology has changed copyright for the better (and worse) and how copyright laws may change in the coming years.
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If you want to learn how to make a living with your music, this is the course for you. How to Make Money with Your Music Copyrights will provide an overview of basic copyright principles and their relationship to music publishing as well as the primary revenue streams available to independent songwriters and artists. Taught by the experienced entertainment attorney and record label executive turned Berklee instructor, Professor Tonya Butler J.D., LL.M., you will learn how to utilize the different copyrights available in the US copyright law for musical works in order to access the four primary revenue streams. You will start by learning the basics of US copyright law and the difference between a musical work and a sound recording. Then, you will learn about the four primary revenue streams and hear from industry professionals and their tips on achieving success in the music industry. Finally, you will learn how music artists can make money as the owners of their own sound recordings. By the end of this course, you will have a better understanding of the different ways and the various organizations that can help you get paid for your music.
Taught by
Dr. E. Michael Harrington, John P. Kellogg, Esq., Panos Panay and Professor Tonya Butler, J.D., LL.M.