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Universidad ESAN

Marketing e Islam: introducción al Consumidor Musulmán

Universidad ESAN via Miríadax

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Overview

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Descripción del curso
El curso está orientado a enseñar a los alumnos las principales características que definen al Consumidor Musulmán

Syllabus

Módulo 0. Introducción al curso
Módulo 1. Globalización y Glocalización
Módulo 2. Religión y Marketing
Módulo 3. El Islam
Módulo 4. Las f´s: Faith, Food, Fashion, Female power
Módulo 5. Finance
Módulo 6. La f, no f: Tourism

Taught by

Pilar Sánchez González

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