Writing a Marketing Plan

Introduction

• How to build a marketing plan for today's landscape

1. Marketing Plan Essentials

• What a marketing plan is and why it matters
• Marketing plan vs. marketing strategy
• When to make a marketing plan
• From plan to execution

2. How to Position Your Brand in Your Marketing Plan

• Research competitors in your industry
• Map the market for your marketing plan
• Define your niche in your marketing plan
• Find the right customer demographics for your marketing plan
• SWOT analysis for your marketing plan

3. How to Determine Your Marketing Goals

• Define key terms in your marketing plan
• Quantify your goals in your marketing plan
• Determine your budget in your marketing plan
• Define team and roles

4. How to Implement and Iterate Your Marketing Plan

• Measure KPIs in your marketing plan
• Prepare to implement your marketing plan
• Social media scheduling ideas for your marketing plan
• Track your marketing plan progress with your team

Conclusion

• How to continually refine your marketing plan skills