Start and Manage a Small Business

Start your own business and manage it well from the start. From clarifying your business idea to managing the legal, financial, and operational aspects of your business, you'll learn everything you need to know to successfully launch and manage your own small business.

Clarify and test your business idea.
Build your business model and develop a business plan.
Establish your business as a legitimate legal entity.

Syllabus

Courses under this program:
Course 1: 20 Questions to Help You Start a Business
-Got a great idea for a business? Learn the 20 questions you should know the answer to before you get started.

Course 2: Entrepreneurship Foundations
-Learn the foundations of entrepreneurship and assess your potential to become a business owner.

Course 3: Entrepreneurship: Finding and Testing Your Business Idea
-Determine what new businesses are best suited for you as an entrepreneur. Brainstorm ideas, identify the best opportunity, and test the validity of the business before starting.

Course 4: Understanding Business
-Learn the basic concepts underpinning all businesses, small to large, including marketing, supply chains, accounting, and HR.

Course 5: Creating a Business Plan
-Looking to build a business or expand one you're already running? You need to write a business plan. Learn how to define your business, market, product, sales strategy, and more.

Course 6: Business Law for Managers
-Learn about your legal responsibilities as a manager. Discover what you need to know about basic US business and intellectual property law.

Course 7: Foundations of Raising Capital
-Explore several different methods for raising capital for your business, including loans, accelerator programs, angel investors, crowdfunding, and venture capital.

Course 8: Finance Essentials for Small Business
-Manage your small business successfully with these finance essentials from accounting professors Jim and Kay Stice.

Course 9: Finance Foundations: Income Taxes
-Learn how to file your US income taxes. Discover everything you need to know before filing your personal or professional tax return and get tips to help with tax planning.

Course 10: Guy Kawasaki on Entrepreneurship
-Explore Kawasaki's thoughts on entrepreneurship-centered topics including focusing your pitch and prototypes, predicting new markets, and capitalizing on social media.