Social Media for Government

Introduction

• What is social media marketing?
• Use the provided handouts

1. Create a Social Media Strategy

• Produce an actionable social media strategy
• Focus on social media measurement
• Develop marketing personas for your audience
• Hire a social media manager

2. Choose the Right Social Networks

• Community-based social networks
• Discovery-focused social platforms
• Social messaging apps
• Review sites and discussion forums

3. Publish Engaging Social Content

• Create organic content for social media
• Produce engaging paid social campaigns
• Humanize your content

4. Interact with Customers

• Embrace social listening and monitoring
• Proactive engagement to earn attention
• Reactive engagement for customer service

5. Foster Social Media Partnerships

• Coordinate teams with a social media policy
• Set up successful creator campaigns
• Experiment beyond best practices in social

Conclusion

• Stay updated on social media marketing