Listening and Engagement on Social Media

In this course, you will focus on listening and engagement in the context of social media marketing. You’ll learn the importance of social listening and how to use popular social listening tools. Then, you’ll explore ways to develop relationships with customers and build brand authority. By the end of this course, you will be able to: - Define social listening and discuss why it’s important - Introduce popular social listening tools and how to use them - Provide tips for effective social listening - Understand how to boost engagement on social media - Discuss how to communicate and develop relationships with customers - Discuss how to respond to different types of customer communication on social media - Understand how to write, design, and repurpose engaging content for social media - Describe how to develop a brand voice on social media