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Coursera

Social Media Marketing with ChatGPT

via Coursera

Overview

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This course is designed to unlock the full potential of ChatGPT for Social Media Marketing (SMM). You’ll learn how to craft effective social media campaigns by using ChatGPT to create goal-oriented strategies, plan content calendars, and develop audience profiles. With expert prompting techniques, you’ll master generating high-quality posts, videos, and copy, tailored for any platform. Beyond content creation, you'll discover how ChatGPT can enhance your campaign performance by optimizing ad copy, managing customer interactions, and analyzing feedback. Learn to use AI for influencer outreach, crisis management, and driving user-generated content, all while tracking and improving ROI. What sets this course apart is its deep focus on leveraging ChatGPT's capabilities, from brainstorming ideas to fine-tuning content. With practical tools like a comprehensive prompt library and the ability to customize responses, you'll gain the skills to execute social media strategies faster and more efficiently, making ChatGPT an indispensable part of your marketing toolkit.

Syllabus

  • Introduction to ChatGPT for Social Media Marketing
    • Explore ChatGPT fundamentals, including prompting, customization, and creative tools for marketing.
  • Crafting a Social Media Campaign
    • Build goal-driven campaigns using AI for planning, targeting, and strategy.
  • Content Creation for Social Media
    • Create engaging social media content, including copy, visuals, and video ideas.
  • Promoting and Managing Social Media Campaigns
    • Manage and optimize campaigns using AI for ads, influencers, and performance tracking.
  • Enhancing Client Communication
    • Improve customer communication and support using AI-driven workflows.
  • Final
    • Apply skills through final assessment and practical prompt library.

Taught by

Anton Voroniuk

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