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LinkedIn Learning

Explore a Career as a Marketing Specialist

via LinkedIn Learning Path

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Overview

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Note: This learning path will be updated on September 15, 2026. To earn your certificate of completion without interruption, complete the path before that date. If you can't, additional courses may be required.

Are you interested in a career as a marketing specialist? Explore the most critical marketing skills you'll need—from social media to SEO and beyond.
  • Learn the fundamentals of digital marketing.
  • Learn to use social media in your marketing strategy.
  • Learn to leverage SEO principles for effective marketing.

Syllabus

Courses under this program:
Course 1: Marketing Foundations (2022)
-Discover the core concepts and basic analytic skills that every new marketer needs to know.

Course 2: Digital Marketing Foundations (2022)
-Learn the key skills, strategies, and techniques of digital marketing—a key skill to support the success of your brand and business.

Course 3: Social Media Marketing Foundations
-Learn how social media has changed the marketing landscape, how to best leverage social in an overall marketing strategy, and the best practices for social media campaigns.

Course 4: SEO Foundations
-Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Course 5: Content Marketing Foundations
-Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.

Courses

Taught by

Marta Dapena-Baron, Brad Batesole, Brian Honigman and David Booth

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