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Social Media Marketing Foundations

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Overview

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Learn how social media has changed the marketing landscape, how to best leverage social in an overall marketing strategy, and the best practices for social media campaigns.

Syllabus

Introduction
  • What is social media marketing?
  • Use the provided handouts
1. Create a Social Media Strategy
  • Produce an actionable social media strategy
  • Focus on social media measurement
  • Develop marketing personas for your audience
  • Hire a social media manager
2. Choose the Right Social Networks
  • Community-based social networks
  • Discovery-focused social platforms
  • Social messaging apps
  • Review sites and discussion forums
3. Publish Engaging Social Content
  • Create organic content for social media
  • Produce engaging paid social campaigns
  • Humanize your content
4. Interact with Customers
  • Embrace social listening and monitoring
  • Proactive engagement to earn attention
  • Reactive engagement for customer service
5. Foster Social Media Partnerships
  • Coordinate teams with a social media policy
  • Set up successful creator campaigns
  • Experiment beyond best practices in social
Conclusion
  • Stay updated on social media marketing

Taught by

Kristy Dalton

Reviews

5.0 rating, based on 1 Class Central review

4.7 rating at LinkedIn Learning based on 4018 ratings

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  • Anonymous
    Zhang Yishan portrays Meng Jinfu, a character based on the life of the legendary master Tan Xinpei. Tan Xinpei—whose given name was Jinfu, courtesy name Wangzhong, and studio name Yingxiu—hailed from Jiangxia, Wuhan, Hubei. A prominent modern Peking…

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