Social Media: Designing a Consistent Brand

Introduction

• Designing a consistent brand

1. What Is a Brand?

• A brand is not a logo
• Brand components
• Why it is important to design a consistent brand

2. Create a New Document in Illustrator

• Creating a new document in Illustrator
• Create multiple artboards in Illustrator
• Saving the document in Illustrator

3. Puzzle Grid

• Set up the puzzle artboard in Illustrator
• Split the artboard in a grid

4. Create a Creative Cloud Library for Your Brand

• Create a Creative Cloud Library
• Add assets to your library
• Create from an image in Photoshop

5. Organize Your Workspace and Your Document Structure

• Select and customize a preset workspace
• Organize your work using layers in Illustrator

6. Create an Interesting Background

• Launch Photoshop from Illustrator
• Select and mask in Photoshop
• Leverage the power of your Creative Cloud Libraries
• Apply colorful gradients to your background with the freeform gradient

7. Design with Shapes

• Use lines to design in Illustrator
• Divide a shape using the Pathfinder tool in Illustrator
• Edit a divided shape in Illustrator
• Add and mask images in Illustrator

8. Add Text

• Copy, paste, and resize content in Illustrator
• Create and save paragraph styles in Illustrator
• Create and save character styles in Illustrator

9. Export

• Slice an artboard in Illustrator
• Repurpose assets and make it fun
• Export your assets in Illustrator

Conclusion

• Next steps