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LinkedIn Learning

Selling into Industries: Technology Companies

via LinkedIn Learning

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Overview

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Learn how to sell to tech buyers who make decisions quickly. Find out how to adapt to current trends, connect with key financial metrics, and break through clutter to get noticed.

Syllabus

Introduction
  • Welcome
  • What you should know before watching this course
1. Setting Yourself Up for Success
  • Understanding the tech landscape
  • Tech jargon
  • Key buyers in the tech world
  • Adapting to today's trends
  • Tech Funding 101
2. Tailoring Your Approach
  • Your customer's technology
  • Using technology to communicate with the buyer
3. Creating Urgency
  • Connecting to financial metrics
  • Your client's competition
  • Codifying value
4. Closing the Deal
  • Pitch decks
  • Proposals and contracts
  • Keeping your sale intact
Conclusion
  • Next steps

Taught by

Lisa Earle McLeod and Elizabeth (McLeod) Lotardo

Reviews

4.6 rating at LinkedIn Learning based on 79 ratings

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