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LinkedIn Learning

Releasing and Promoting Your Music

via LinkedIn Learning

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Overview

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Find out how to promote your own digital music using best practices for self-releasing and marketing content.

Syllabus

Introduction
  • Releasing and promoting your music
1. Mastering a Release
  • The loudness truce
  • Mastering for digital releases
2. Strategies for DSP and Social Media
  • Choosing a release date
  • Choosing a distributor
  • Setting up a pre-save campaign
  • Building an ad structure with Facebook
  • Promoting an upcoming release with video content
  • Content ideas for artists
  • Pitching for playlisting
3. Maintaining Momentum and Driving Traffic
  • Post-release content
  • When and when not to hire help
Conclusion
  • Next steps

Taught by

Evan Sutton

Reviews

4.7 rating at LinkedIn Learning based on 46 ratings

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