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LinkedIn Learning

Producing Music for Advertisements

via LinkedIn Learning

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Overview

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Help your client achieve the music that matches the vision for their brand, by assessing their needs and turning them into a compelling musical score for their commercial.

Syllabus

Introduction
  • Welcome
  • What you need to know
  • Using the exercise files
1. The Assignment
  • Reviewing the creative brief
  • Reviewing the cut
  • Working with temp music
  • Decoding client expectations
2. Setting Up the Session
  • Creating a new session and importing the video/dialogue
  • Selecting tempo(s)
  • Marking keyframes
3. Building the Track
  • Creating a game plan
  • Constructing the rhythm section
  • Adding the bass
  • Creating a theme
  • Crafting sound design
  • Printing a version for review
4. Review and Revise
  • Understanding the review and revision processes
  • Breaking down the client review and revision notes
  • Implementing the revisions
  • Strategies for managing projects with extended revisions
5. Final Delivery and Additional Topics
  • Printing the music for delivery
  • Understanding and managing scope of work
  • Basic music licensing and publishing
Conclusion
  • Goodbye

Taught by

Brian Lee White

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