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LinkedIn Learning

Print Production: Direct Mail

via LinkedIn Learning

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Overview

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Learn how to design and send cost-efficient, engaging direct mail campaigns that follow all of the guidelines of the US Postal Service while "pushing the envelope" creatively.

Syllabus

Introduction
  • Welcome
  • Using the exercise files
1. Physical Requirements for Mail
  • Choosing the right format
  • Guidelines for cards and postcards
  • Guidelines for letter mail
  • Guidelines for folded self-mailers (FSM)
  • Guidelines for booklets
  • Guidelines for flats
  • Guidelines for machinable parcels
2. Production Planning
  • Classes of mail
  • Splurge or save?
  • Timing
  • Postage
  • The address
  • Paper choice
  • Printing method
  • Aspect ratio
  • Understanding ZIP codes
  • International mail
  • Common costly mistakes
3. Designing for Mail
  • The components of a mailpiece
  • The mailing panel
  • The mailing indicia
  • Ancillary endorsements
  • Designing envelope mail
  • Designing reply mail
  • Designing postcards
  • Designing folded mail
  • The Intelligent Mail barcode
4. Envelope Mail
  • Envelope styles
  • Enclosure size and insertion
  • Envelope materials
  • Window envelopes
  • Creative envelope ideas
5. Mail Prep and Optimization
  • Match mail and mail merge
  • Tabs and glue
  • Mail-sorting basics
  • Postal optimization strategy
Conclusion
  • Next steps

Taught by

Trish Witkowski

Reviews

4.7 rating at LinkedIn Learning based on 26 ratings

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