Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Optimizing Video Content for Social Media

via LinkedIn Learning

Go to class Write review
Coursera Ad

40% Off Career-Building Certificates

Learn More → Scrimba Ad

Free courses from frontend to fullstack and AI

Learn More →

Overview

Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Make your videos easier to share online. Learn strategies for capturing and editing video to maximize impact, as well as how to resize and compress video for specific platforms.

Syllabus

Introduction
  • Optimizing video content for social media
  • Exercise files
1. Desired Outcomes
  • Targeting results
  • The challenges with social video
  • Best practices for social video
2. Capture Strategies
  • Determining camera settings for social video
  • Production style: Part 1
  • Production style: Part 2
  • Composition strategies for social video
  • Technical considerations that improve quality
3. Edit Strategies
  • Sequence settings for social video
  • Transitions and effects for social video
  • Audio mixing for social video
4. Social Network Considerations
  • Choosing an aspect ratio
  • Captioning strategies: Part 1
  • Captioning strategies: Part 2
  • Data rate and file formats
5. Hosting Strategies
  • The benefits of directly posting to a network
  • The benefits of using a hosted platform
  • An introduction to analytics for social video
Conclusion
  • Next steps

Taught by

Richard Harrington

Reviews

4.7 rating at LinkedIn Learning based on 143 ratings

Start your review of Optimizing Video Content for Social Media

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.