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LinkedIn Learning

Mastering Video to Advance Your Career

via LinkedIn Learning

Overview

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Learn tips, tricks, and secrets of making great videos from an Emmy-award-winning journalist.

Syllabus

Introduction
  • Mastering video in your career
1. Why Should I Create Video?
  • Why video matters
  • Purpose and mediums
  • What is driving you to create video?
  • Who are you, and what is your brand?
2. Put Your Audience First—They Matter Most
  • Who are they, and what do they know?
  • Why should your audience care?
  • How to target and scale your audience
3. Maximizing Your Message
  • Top takeaway
  • Organizing your thoughts for the most impact
  • Formula for successful messaging
  • Introduction to PDF exercise
4. The Magic of Good Storytelling: The Oldest Trick
  • Why good storytelling works
  • The four Ps
  • Follow Walt Disney's lead and formula
  • Be bright, be brief, be gone
5. Body and Voice: The Do's and the Don'ts
  • Body language and credibility
  • Voice
  • Eyes
  • Facial expressions and smile
  • Gestures
  • Strategic body movement
6. Creating Your Signature Brand on Camera
  • Style
  • Dress with intention
  • Set or environment
7. Polish Your Delivery/Best Logistics
  • How long should it be?
  • Scripts and memorizing
  • Teleprompter tricks
  • Props can really work
8. Create a Winning Media Interview
  • Simplify your message and be direct
  • Time is finite
  • Answering tough questions with ease
  • Become the go-to expert
9. Dare to Be a Risk Taker—Get Uncomfortable!
  • How to get out of your head
  • Passion sells
  • Empathy
  • Learn to love video

Taught by

genConnectU

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