Mastering Video to Advance Your Career

Introduction

• Mastering video in your career

1. Why Should I Create Video?

• Why video matters
• Purpose and mediums
• What is driving you to create video?
• Who are you, and what is your brand?

2. Put Your Audience First—They Matter Most

• Who are they, and what do they know?
• Why should your audience care?
• How to target and scale your audience

3. Maximizing Your Message

• Top takeaway
• Organizing your thoughts for the most impact
• Formula for successful messaging
• Introduction to PDF exercise

4. The Magic of Good Storytelling: The Oldest Trick

• Why good storytelling works
• The four Ps
• Follow Walt Disney's lead and formula
• Be bright, be brief, be gone

5. Body and Voice: The Do's and the Don'ts

• Body language and credibility
• Voice
• Eyes
• Facial expressions and smile
• Gestures
• Strategic body movement

6. Creating Your Signature Brand on Camera

• Style
• Dress with intention
• Set or environment

7. Polish Your Delivery/Best Logistics

• How long should it be?
• Scripts and memorizing
• Teleprompter tricks
• Props can really work

8. Create a Winning Media Interview

• Simplify your message and be direct
• Time is finite
• Answering tough questions with ease
• Become the go-to expert

9. Dare to Be a Risk Taker—Get Uncomfortable!

• How to get out of your head
• Passion sells
• Empathy
• Learn to love video