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LinkedIn Learning

Marketing on Facebook: Managing a Company Page

via LinkedIn Learning

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Overview

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Find out how to manage a company page on Facebook, a Meta platform, including how to keep your company page secure, how to use Meta Business Suite, and much more.

Syllabus

Introduction
  • Getting started with Facebook company pages
1. How to Optimize Your Facebook Company Page
  • Using Facebook's About section on your company
  • Using Facebook's profile and header on your company page
  • Using Facebook's call-to-action button on your company page
  • Using Facebook's Newsfeed on your company page
2. Posting and Responding on Your Facebook Company Page
  • Setting up settings and notifications on your company page
  • Managing access on your company page
  • Creating a plan to manage Facebook messages for your company
3. Managing Your Page with Meta Business Suite
  • Managing your Inbox in Meta Business Suite
  • Using Planner to publish content to your Facebook page
  • Using Insights to assess your Facebook page performance
Conclusion
  • Continually manage your Facebook company page

Taught by

Kristy Dalton

Reviews

4.7 rating at LinkedIn Learning based on 117 ratings

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