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LinkedIn Learning

Marketing Foundations: Personalization

via LinkedIn Learning

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Overview

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Learn the principles of marketing personalization, and strategies to put personalization to work in your campaigns.

Syllabus

Introduction
  • Welcome
1. Understanding Marketing Personalization
  • Differentiating personalization
  • Determining when to use personalization
  • Identifying marketing personalization mistakes
2. Preparing Your Personalization Infrastructure
  • Laying your personalization foundation
  • Integrating personalization platforms
  • Building an expert optimization team
  • Using a structured optimization process
3. Identifying Personalization Opportunities
  • Personalizing with existing targets
  • Finding new opportunities within your data
  • Using self-identified personalization data
  • Using deductive personalization data
  • Using inductive personalization data
4. Prioritizing Personalization Opportunities
  • Prioritizing personalization hypotheses with PIE
  • Creating your personalization PIE table
  • Validating for growth and insights

Taught by

Chris Goward

Reviews

4.8 rating at LinkedIn Learning based on 53 ratings

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