Logo Development: Identity Development

Introduction

• Logo design, the awesome power

1. Gathering Resources that Inspire

• Words
• Images
• Styles
• Fonts
• Competition

2. Idea Generation Revealed

• Where ideas come from: Word clouds
• Solo brainstorming: Forced random connections

3. Drawing the Great Logo

• Sketching
• Creating a mark
• Progression and reduction

4. Creating Logos with Depth

• Three layers of meaning
• Juxtaposition, substitution, and absence
• Weaving a great story

5. Presentation to the Client

• Preparing your audience
• Showing the options
• Final selection

Conclusion

• Next steps