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Learn how shapes and symbols help designers weave a story into their logo designs, and explore the mystery behind these forms.
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Overview
Syllabus
Introduction
- Welcome
- What is LogoLounge?
- The common language of symbols
- Why logo design gravitates toward shapes
- Circles: The universal answer
- Squares: Structure and progress
- Triangles: Stability at a cost
- It's called a cliché because it works
- Stars: A symbol of excellence
- Shields: Representing strength
- Hearts: Origins with the tree of life
- Flames: A mix of old and new
- Crosses: Packed with symbology
- Speech bubbles: Not just for comics
- Lines: Ribbons creating logos
- Symbolism: Taking lines further
- Challenge: Creating logos with lines
- Solution: Creating logos with lines
- Repetition to create form
- Field in motion
- Advantages of anthropomorphism
- Animals: An amazing shortcut
- Mythology: The power of the story
- Mascots: Bringing a logo to life
- Challenge: Putting personification to work: Part one
- Solution: Putting personification to work: Part one
- Challenge: Putting personification to work: Part two
- Solution: Putting personification to work: Part two
- Next steps
Taught by
Bill Gardner
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