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LinkedIn Learning

Local Marketing Foundations

via LinkedIn Learning

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Overview

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Learn how to market a business to local customers using Google, Yelp, Facebook, and other local marketing tools and best practices.

Syllabus

Introduction
  • Local is king
  • The current state of local marketing
1. Google My Business
  • The basics
  • Advanced Google My Business
  • Voice search for local
  • Google Search Console
2. Directories and Citations
  • Bad data = Bad experience
  • Yelp, Facebook, and reviews
  • Shadow directories
3. Community Content
  • Local service pages
  • Landing pages for ads
  • Community resource
4. Community-Based Outreach
  • Strategic marketing partners
  • Cause support
  • Local media outreach
5. Advertising
  • Google Ads
  • Facebook buyer journey
  • Local Services ads
Conclusion
  • Next steps

Taught by

John Jantsch

Reviews

4.8 rating at LinkedIn Learning based on 40 ratings

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