Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Learning YouTube Analytics

via LinkedIn Learning

Go to class Write review
Coursera Ad

40% Off Career-Building Certificates

Learn More → Corporate Finance Institute Ad

35% Off Finance Skills That Get You Hired - Code CFI35

Learn More →

Overview

Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Learn about YouTube Analytics, the interactive reporting system that can provide valuable data for channel and video creators.

Syllabus

Introduction
  • Discover the power of YouTube analytics
  • What you should know
1. Overview Anayltics
  • Overview dashboard
  • The "See More" window
  • Views
  • Watch time
  • Subscriber analytics
  • Revenue and ad rates
  • Realtime
2. Reach Analytics
  • Reach dashboard
  • Impressions
  • Click-through rate
  • Unique viewers
  • Traffic sources
3. Engagement Analytics
  • Engagement dashboard
  • Average view duration
  • Audience retention
  • Likes vs. dislikes
4. Audience Analytics
  • Audience dashboard
  • Subscriber bell notifications
  • Audience demographics: Gender
  • Audience demographics: Age
  • Audience demographics: Top countries
  • Top subtitle or CC languages
5. Revenue Analytics
  • Revenue dashboard
  • Estimated revenue
  • Estimated monetized playbacks
  • Playback-based CPM
  • Revenue sources
  • Ad types
  • Top-earning videos
Conclusion
  • Keep on YouTubing

Taught by

Ash Blodgett

Reviews

4.8 rating at LinkedIn Learning based on 107 ratings

Start your review of Learning YouTube Analytics

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.