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LinkedIn Learning

Learning Package Design

via LinkedIn Learning

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Overview

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Learn the basics on how to approach a package design project, and create a memorable design that accurately reflects your brand and stands out from the competition.

Syllabus

Introduction
  • Welcome
1. Why Packaging?
  • Why is packaging important?
  • The basic roles of packaging
  • What makes a successful package
2. Branding and Package Format
  • Understanding the competition
  • Choose a form that communicates the brand
  • The needs of the product
  • Where will the package live?
  • Stock vs. custom
  • Types of packaging
  • Find a packaging vendor
3. Designing and Testing
  • Information on the package
  • Line considerations
  • Use of illustration and photography
  • Typography choices
  • Color considerations
  • Layout considerations
  • Materials, texture, and finishes
  • Shelf appeal and consumer response
Conclusion
  • Next steps

Taught by

Gerardo Herrera

Reviews

4.8 rating at LinkedIn Learning based on 115 ratings

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