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LinkedIn Learning

Influencing the Decision Maker with Sales Champions

via LinkedIn Learning

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Overview

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Learn how to identify sales champions, win them over, arm them with information, and have them influence decision makers on your behalf.

Syllabus

Introduction
  • What’s in this course?
  • What is a champion?
  • How can they help?
1. Find Them
  • Where and who?
  • Consider personal interest
  • Internal champions
  • External champions
2. Approach Them
  • Why should they?
  • Create emotion
  • Reward them
3. Arm Them
  • Consider their motivation
  • Consider their role
  • Consider the decision maker’s role
  • Consider what the decision maker wants to see
4. Keep Them Close
  • Regular contact
  • Give them thanks
Conclusion
  • Keep expanding your army
  • Next steps

Taught by

Miles Croft

Reviews

4.6 rating at LinkedIn Learning based on 80 ratings

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