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LinkedIn Learning

Graphic Design: Small Business Identity Redesign

via LinkedIn Learning

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Overview

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John McWade walks us through the identity redesign for a small frame shop, reviewing the "before" and reframing the "after."

Syllabus

Introduction
  • Project overview
1. Logo Design and Project Overview
  • Developing a creative brief
  • Evaluating the "before"
2. From Imagery to Design
  • Exploring the "world of"
  • Brainstorming
  • Making forced random connections
  • Selecting favorites to render
3. Finalizing the Design
  • How to choose a typeface
  • How to choose colors
  • How to use the logo
Conclusion
  • Review

Taught by

John McWade

Reviews

4.9 rating at LinkedIn Learning based on 34 ratings

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